In looking at new products for whitetail enthusiasts, I focus mainly on brands with a reputation for not only building quality products but also for standing behind them. Any product made by human hands can have issues. Thus, customer service can be an important aspect of gear selection, and I factor it into my assessments. Of course, every brand has to start somewhere, and over time, newer ones can prove to be every bit as good at taking care of consumers as the established ones are.
Following is a list of five products that stood out last week at the 2018 SHOT Show in Las Vegas.