TenPoint Crossbow Technologies Purchases Horton Assets

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Woody Williams
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TenPoint Crossbow Technologies Purchases Horton Assets

Post by Woody Williams » Mon Jul 08, 2013 5:57 pm

TenPoint Crossbow Technologies Purchases Horton Assets

Mogadore, OH. Rick Bednar, Chairman, President, and CEO of Hunter’s Manufacturing Company , Inc., dba TenPoint Crossbow Technologies, manufacturer of premium level crossbows recognized for their precision performance, quality engineering, and dependability, has announced that his company purchased selected assets of former competitor, Horton Archery LLC, Kent, OH, effective July 1, 2013.

“Recently it appeared that Horton’s ability to operate deteriorated.” Bednar said. “The company released most of its employees in April, and its primary (secured) creditor finally took possession of all Horton’s assets, and closed its doors. We have purchased machinery, equipment, and other selected assets, including trademarks, licenses, and the rights to the Horton name from the secured creditor. It is important to understand that we did not purchase the Horton Archery LLC operation. That operation no longer exists, and TenPoint will not continue making or servicing any of Horton’s current or past bow models.”

“To put all of this in simple terms,” Bednar continued, “our research made it clear that it was neither functionally nor financially prudent to resume the Horton manufacturing and servicing operations. We intend to spend the months ahead creating a new company with a new lineup worthy of the storied Horton name. We expect to reintroduce the new company as soon as it is feasible. While that effort is underway, we will continue to remain focused on managing TenPoint and our subsidiary, Wicked Ridge Crossbows, as industry leaders in technology and customer service.”

Ironically, Bednar was one of the four investors who created the original Horton USA brand in 1985. He served as its Chief Operating Officer from its inception until 1991, when he sold his stock and left the organization. At the time, Horton was approaching the apex of its reputation. In 1994, Bednar formed Hunter’s Manufacturing Company, Inc. dba TenPoint Crossbow Technologies. Since Bednar left Horton, different entities have tried to reorganize the brand three times but have never succeeded.

Bednar believes the entities strayed from Horton’s original founding principles, and signed on to a plan that included imported engineering and offshore parts. The original Horton relied on quality customer service and manufacturing, exceptional value, and responsiveness to the marketplace - similar principles that have propelled TenPoint Crossbows to its current position as a market leader. He is firm in his belief that he can re-instill these principles in a new Horton brand.

Bednar is proud of his successful tenure at Horton and clearly relishes the opportunity to bring the brand back to its former position of prominence as a standard-bearer in the industry. “I wish my Dad were still here to witness this.” He said. “We used to talk about the possibility of someday getting the brand back. When you play a part in creating something of value, there is no pleasure in watching it lose its luster, even when it is a competitor. I want to make the brand better than ever.”
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by rej » Mon Jul 08, 2013 7:12 pm

Agree with you about lost jobs in the home market, however, it is likely Horton was not really North American other than geographically any longer. Sale or succession can cause a large difference. Excalibur is navigating the same things but by wise order of succession and IMHO make the best xbow available, period. This can have a lot to do with the demise of competition. Brings to mind the X29 aircraft. It was technically interesting and had forward swept wings. In the end it couldn't cut muster. The public are entitled to best dollar value and committed, business specific enterprise. Get an Excalibur and enjoy it, it won't let you down.

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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by Ont_Excal » Mon Jul 08, 2013 7:23 pm

TP is trying to put a positive spin on this but all the customers and dealers are stuck with obsolete product with no market.

Nothing guaranteed with TP either as they move forward with this.
The first hiccup they have with the new Horton and they'll drop it like a hot brick.
The way they treat past customers will reflect on their future.
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by Boo » Mon Jul 08, 2013 7:29 pm

Apparently there are a whack of Horton bows that were sent in for repair. I wonder if Ten Point will offer those owners a Ten Point bow in lieu of their Horton bow value? It would be a wonderful way of increasing sales (read getting Horton people to experience Ten Point products) while at the same time creating some good will gestures?
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by maine hunter » Mon Jul 08, 2013 8:45 pm

:D to bad to hear this, but tenpoint is a good company. it will take time, but as long as they stand by there name, they can pull it off.
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Woody Williams
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by Woody Williams » Mon Jul 08, 2013 8:50 pm

Boo wrote:Apparently there are a whack of Horton bows that were sent in for repair. I wonder if Ten Point will offer those owners a Ten Point bow in lieu of their Horton bow value? It would be a wonderful way of increasing sales (read getting Horton people to experience Ten Point products) while at the same time creating some good will gestures?
I've heard that TeNPoint is addressing that. I don't know exactly what that means, but TenPoint doesnt want someone else's bows. I'd guess any future problems with existing bows it will be all on the owners.
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by tman74 » Tue Jul 09, 2013 7:24 am

Maybe they'll finally do something about those ugly TenPoint stirrups. :mrgreen:
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by Xbowkiller » Tue Jul 09, 2013 9:51 am

tman74 wrote:Maybe they'll finally do something about those ugly TenPoint stirrups. :mrgreen:
And perhaps the square scope mounts that are as high as the stars. :mrgreen:

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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by ranger » Tue Jul 09, 2013 12:34 pm

It says they did NOT buy Horton archery llc that no longer exists now, so to me that means there are bows out there that no longer have service, I think Horton Archery LLC will file bankruptcy and well.....Just glad I do not own a Horton.
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by UPSMAN » Tue Jul 09, 2013 5:09 pm

Boo wrote:Apparently there are a whack of Horton bows that were sent in for repair. I wonder if Ten Point will offer those owners a Ten Point bow in lieu of their Horton bow value? It would be a wonderful way of increasing sales (read getting Horton people to experience Ten Point products) while at the same time creating some good will gestures?
:lol: :lol: :lol: :lol: Boo,you must be hitting the "FIRE WATER" really hard. Be about as much of a chance of that happening as there would be of you going on a bear hunt. :lol: :lol: :lol:
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by Boo » Tue Jul 09, 2013 5:13 pm

UPSMAN wrote:
Boo wrote:Apparently there are a whack of Horton bows that were sent in for repair. I wonder if Ten Point will offer those owners a Ten Point bow in lieu of their Horton bow value? It would be a wonderful way of increasing sales (read getting Horton people to experience Ten Point products) while at the same time creating some good will gestures?
:lol: :lol: :lol: :lol: Boo,you must be hitting the "FIRE WATER" really hard. Be about as much of a chance of that happening as there would be of you going on a bear hunt. :lol: :lol: :lol:
There's zero possibility that I'd be near a bear on purpose! :shock:
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by Woody Williams » Wed Jul 10, 2013 12:31 pm

UPSMAN wrote:
Boo wrote:Apparently there are a whack of Horton bows that were sent in for repair. I wonder if Ten Point will offer those owners a Ten Point bow in lieu of their Horton bow value? It would be a wonderful way of increasing sales (read getting Horton people to experience Ten Point products) while at the same time creating some good will gestures?
:lol: :lol: :lol: :lol: Boo,you must be hitting the "FIRE WATER" really hard. Be about as much of a chance of that happening as there would be of you going on a bear hunt. :lol: :lol: :lol:
Giving them TenPoint bows might be easier than fixing the problems with the Horton bows.

Not that long ago when a competitor of TenPoint was having all kinds of limb problems and was having an extremely difficult time fixing the problems. That left a bunch of crossbowers without a crossbow during deer season. TenPoint offered to loan TenPoint crossbows to these individuals so they could keep on hunting. Numerous crossbowers took them up on that offer.

TenPoint has been very active in giving the Wounded Warrior project crossbows so the Wounded Warriors can hunt.

So what Boo has suggested is not out if the realm of possibility..
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by Boo » Wed Jul 10, 2013 12:47 pm

Ten Point is a busy place recently. I bet Rick's head is spinning! There isn't just this on his table there's much much more!!!
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by Woody Williams » Wed Jul 10, 2013 2:20 pm

Boo wrote:Ten Point is a busy place recently. I bet Rick's head is spinning! There isn't just this on his table there's much much more!!!
Yep
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Re: TenPoint Crossbow Technologies Purchases Horton Assets

Post by Boo » Wed Jul 10, 2013 3:10 pm

Woody Williams wrote:
Boo wrote:Ten Point is a busy place recently. I bet Rick's head is spinning! There isn't just this on his table there's much much more!!!
Yep
BTW, nice pic on the front cover of Crossbow Magazine. Too bad your bow has those wheeliethingm'bobs on the ends of the limbs. :mrgreen:
Aim for excellence. Make us to choose the harder right instead of the easier wrong and never to be content with a half truth when the whole truth can be won.

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