Excalibur Marketing Dude wrote:Wow, this thread is taking on a life of its own!
First off, the end user is ultimately our customer. Consumers are king and decide what they want and how much they want to spend. A dealer can help consumers make decisions but with everybody carrying a phone with instant access to information most consumers know what they want before going to a store.
I have brought up the stringing aid included with crossbow topic again with our team and we will discuss it. I personally would like to see the stringing aid included but there are many factors we need to consider.
Let me address this...in my books profit is never a bad word. If a company did not make profit we would all be out of a job and Excalibur crossbow would cease to exist. Everybody on this forum relies or did rely on an income that came from somebody making a profit. Whether it was private or public sector your income came from profit or taxes, it's what makes the world go around. We have almost 100 employee's plus a large facility that takes money to run. We also have to service all our dealers, distributors and end users with warranty which does cost an enormous amount of money.Nice mark up Peter.
So, do we make money on stringing aids, absolutely. Can you make your own cheap, yes. You could also cook your own food, make your own furniture and grow your own vegetables. But, there are thousands of businesses that make profit providing these good and services.
Sorry for the long response but it irks me when people complain about companies making money, that is what companies do.
Peter
....well thought out, presented and absolutely true Peter....
....However, with that admitted to be true many of us still believe that a stringer should be included as part of the package....even if it is a simple rope stringer....following the profit algorithm....it might cost Excalibur $1.00 to $1.50 and you could add lets say $5.00 to the bow cost....Which would be considered a very good profit margin in most companies! It would still leave the door open for upgrading at a later date to the $30 variety sold by the company and thereby eliminate any further issues or discussions....
....JMHO...looking forward to meeting you at Boofest Peter!
Anthony